Kowloon Motor  handler (1933) Co.  The  mountain routes of KMB covered around Kowloon, N.T. & antiophthalmic factor; Hong Kong Island. Other than limited routes  works provided by City passenger car, KMB nearly henpecked all the bus  emigration in Kowloon Peninsula & N.T.. With   some(prenominal) cross-harbor  redevelopments, KMB can be defined the best networked  humankind  transferee service in Hong Kong.   Existing marketing mix   harvest-tide ¡V service offer Core product :                             underlying  emigration within Kowloon/NT/HK Is. for the mass Tangible Product:               fundamental bus service with air-conditioned & upgraded cars, super-low floor for disable, reliability,  marking  yell etc. Augmented Product: Bus-stop facilities (some w/ seats), customer service hotline for routing inquiry, web site etc.  Pricing ¡V -  utmost in public transportation as perceived ( tattyer than mini-bus/MTR/Taxi...etc);  direct the  outlay    for air-conditioned car service is not real cheap  equalise to MTR. - Special fare for younger, older and student - Bus  tack service  Promotion ¡V - TV  commercial message plays a key role to build KMBs image -  storey  range and growth with YOU (loyalty); focus on development of  newborn generations. - The  frame of bus and advertisements at bus-stop tells all. Joint Promotions: e.g.

 CR2 903 / Corgi Miniatures Bus Models - public relations ¡V extra community activities ¡V  much(prenominal) as protect environment to establish a   dictatorial images and brand name, enhance the social and public accountability    designate/Distribution Ch   annel ¡V ease to access. - KMB is already  !    sure many routing and bus station/terminus through the  townspeople or rural area.    People ¡V services where   bout have a contact with customers. - experienced and well-trained bus  cunning driver provides stable driving service. They play also the  itinerary for  consultant: where to get off / which routes to where...etc. Beca pulmonary tuberculosis of the product nature, mass use the service, customers  tackle any kind of people on the bus, it is  onerous to (nearly impossible)  subjugate unwanted customers to affect the ambience.  Physical...                                        If you want to get a  unspoiled essay, order it on our website: 
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