Comparison of News Reports Essays - 1113 Words

Comparison of News Reports The idea of this assignment is to compare and contrast two newspaper reports on the same incident. The articles concerned are taken from The Mirror and The Times, both published on the 4th of February 1998. The Mirror is considered a tabloid newspaper. Tabloid papers usually cover all national and international news. They often contain more scandalous, gossipy stories or personal news items. The Times is considered a broadsheet newspaper. These are the largest type of newspaper and cover all national and international news in a serious, informative way. The basic story found in both articles is that a US Marine Fighter Jet sliced through a cable car wire in†¦show more content†¦The Times article is also split into 4 columns, but only has one headline. It reads - 20 die in cable car after jets cut wire. This heading is neutral and blames the accident on no one, yet from the words used in The Mirror; I can see that because they use the word killed, they are implying that it is somebodys fault. The positioning of the headlines is again different in each paper. In The Mirror, it is to the top left-hand corner, above a picture and in a bold font. In The Times it is found beneath a picture, approximately a third of the way down the page and is in a relatively small font. The use of photographs and images differs in each paper only slightly. The Mirror has two photographs and so does The Times. I would say that the photos take up more space in The Times article, which would not normally be expected in a broadsheet newspaper. The Mirror includes a very simple diagram detailing the facts of the accident whereas The Times includes a map diagram detailing the position of the accident. In The Mirror article I would say that the headline catches the readers attention first, whereas in The Times article it would be the large photograph to the top of the page. In The Mirror article the general tone of the article is expressing empathy with the Italians and resentment towards, and an apportioning of the blame, to the Americans.Show MoreRelatedComparison of News Reports Essay656 Words   |  3 PagesComparison of News Reports On Thursday 22nd April 2004, Ron Atkinson, manager and footballing legend, was overheard making a racist remark concerning player Marcel Desailly- the black Chelsea defender during the Chelsea-Monaco Champion’s League semi-final. The story received colossal press coverage from all of the newspapers, mainly because Atkinson is famous for coaching so many black players. I have studies two newspapers’ accounts of the same story. One paper Read MoreComparison and Analysis of Different News Report on Same-Sex Marriage Legalization in New Zealand3385 Words   |  14 PagesGOVT 6156 Governance and Civil Society Student Name: Yip Tsz Kit UID: 430054929 Assignment 3: Content Analysis Research Report 1. Introduction 1.1 Topic: Same Sex Marriage Homosexuality and lesbian and gay civil rights was the dominated by negativity in Western societies before the 1990s (Loftus, 2001). In Australia, bias and discrimination against gay has progressively decreased over time (Kelly, 2001). Issues related to gay and lesbian rights have been increasingly prominent. Despite the recedingRead MoreDoes Autism Spectrum Disorder Affect A Person s Understanding Of The Environment1307 Words   |  6 Pagesfunctioning in regards to their social skills, expressive and receptive communication, and repetitive or stereotyped behaviors and interests (Cullinan, Pennington and Southern). Having analyzed both â€Å"Scientists link 60 genes to autism risk † a mass media report and â€Å"Synaptic, transcriptional and chromatin genes disrupted in autism† a scholarly scientific article, it is noticeable that they have very different rhetorical situations even when having the same exigency - the genes that may cause risk to theRead MoreComprehensive Annual Financial Report Briefing1032 Words   |  5 PagesComprehensive Annual Financial Report Briefing Abstract The City of Detroit, founded in 1701, and incorporated in 1806, is in Wayne County, State of Michigan. Detroit is on an international waterway, which connects by means of the St. Lawrence Seaway to seaports around the world. Existing as the largest city in the State of Michigan, Detroit is notorious for its tradition in automotive and is a colloquialism for the automobile industry in the United States. Detroit is also known for its popularRead MoreXero Limited Swot Analysis Bac1483 Words   |  6 PagesXero Limited. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Xero Limited. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: August 1, 2015 50 US$ 499.00 X2531BAD6F0BEN Xero Limited. Fundamental Company Report provides a complete overview ofRead MoreEssay On Fall Prevention760 Words   |  4 Pages and current practice. Also, the utilization of the National Database of Nursing Quality Indicators (NDNQI) was completed for the external benchmarks. Also, completion of the national comparison of patient falls in other facilities. Also, internal benchmarks were utilized within the organization for the comparison different population risks, patient acuity levels, on different clinical units, which proved to be a motivator in the end results. Therefore, three different clinical units were utilizedRead MoreMichael Hill International Report Including Financial, Swot, Competitors and Industry Analysis1553 Words   |  7 PagesMichael Hill International Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com https://marketpublishers.com Phone: +44 20 8123 2220 https://marketpublishers.com Michael Hill International Ltd. Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Date: Pages: Price: ID: May 1, 2016 76 US$ 499.00 M987B2B5E8ABEN MichaelRead MoreCrime Data Comparison1129 Words   |  4 PagesCrime Data Comparison Crime Data Comparison [Writers Name] [Institutes Name] Abstract This paper is about the crime data comparison particularly on the offense of burglary in two different metropolitan regions of the United States. The increasing rate of the burglary offense in association with the number of occurrences reported is also discussed. In addition, the factors that are affecting to the crime rate in such areas have also come under discussion. Crime Data Comparison As the worldRead MoreQuestions On Consumers Choice Report800 Words   |  4 Pages Consumers Choice Report Year 9 Commerce Annaliese Pigott Teacher: Mr Hume Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Product characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Brand comparison†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Stocklists†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Introduction: This report will be investigating between 3 printers of 3Read MoreCan Nokia Bounce Back?1632 Words   |  7 PagesCan Nokia Bounce Back? Section 1: Introduction This report will investigate the current business situation communications giant Nokia are facing due to their plummet in business stature. It will provide analysis through Porters Five Forces and Internal Analysis into how the former communications giant can recover. Section 2: Company Context Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia Technologies, Nokia Networks and until September 2013

Is Raymond Williams A Modern Culture - 1621 Words

‘Culture’ can be a difficult term to define as many different people have different ideas of what the definition should be Raymond Williams (1983) calls culture ‘one of the two or three most complicated words in the English language’, the oxford dictionary defines culture as ‘the arts and other manifestations of human intellectual achievement regarded collectively’. Whereas Williams believes there are three vague definitions. The first is referring to culture as ‘a general process of intellectual, spiritual and aesthetic development’, the second use could be to suggest ‘a particular way of life, whether of a people, a period or a group’ and finally ‘culture’ could be used to refer to ‘the works and practices of intellectual and especially artistic activity’. This leads to the definition of popular culture which is the entirety of arts that is within the mainstream of the 20th and 21st century and is heavily influenced by mass media. Most people refer to the second and third of Williams’ definitions of ‘culture’ when linking it to ‘popular culture’. In the past the term was linked to those of the lower classes, high classes would enjoy poetry, opera, literary novels and ‘arthouse’ films, whereas the lower classes would enjoy romance novels, soap operas, reality tv, musicals etc. This could mean that popular culture merely refers to the things that didn’t make it or were left out from what people believed was high culture. ‘Popular’ refers to something has gained popularityShow MoreRelatedThe Culture Industry By Adorno And Horkheimer And The Magic System1625 Words   |  7 Pagessocio-economic culture. The interaction of individuals and the relation to the hegemonic societ y has created this new grouping of the public; to be consumer culture. The socio-economic structure thrives in capitalism and has evolved society, culturally. A new way of living has evolved and ultimately altered and shaped the public to be heavily influenced by capitalism. The two-works affected and focused around this topic are; The Culture Industry by Adorno and Horkheimer and The Magic System by Raymond WilliamsRead MoreThe Evolution Of Advertising : The Magic System1416 Words   |  6 Pagesgeneration and entice the material desires of their users. Advertising was not always this way however, and in his essay â€Å"Advertising: The magic system† Raymond Williams introduces the evolution of the modern advertising industry. Williams provides a critical insight into how modern advertising has become structured and ingrained in modern culture, this insight allows us to evaluate the effects of advertising on film and television as well as the daily impact of advertising on our social media drivenRead MoreThe Tempest By William Shakespeare1603 Words   |  7 Pagesand Prospero’s pursuit of dominance and revenge over Antonio and Alonso inevitably brings him misery. However, Prospero’s unhappiness eventually leads to an acknowledgement of his faults and an emergence of a moral transformation best described by Raymond Williams’s essay: Dominant, Residual, and Emergent. In act I scene i of The Tempest, the plays protagonist, Prospero, initiates a powerful storm (tempest) beginning a motif of control in the play and demonstrating his dominance and authority to theRead MoreThe Marketing And Advertising Industry Essay1276 Words   |  6 Pagescertain products, change their viewpoints and even develop new cultures. I too was curious on how this industry became so large and if spending over 200 billion dollars a year had a positive impact on consumer brand awareness. What is the history of Marketing and Advertising how has marketing and advertising changed over time and what trends will stay the same or what new ways will be developed in the future. Through Raymond Williams article Advertising, the Magic System as well as researching differentRead MoreHousehold Design of the 1950s2407 Words   |  10 Pageswares of a vigorous, efficient society with an aggressive faith in its future. Flashy exaggeration at the hands of the stylists, ever compelled to ‘improve’ on last year’s model, gave streamlining a bad name.† (Hodges, Coad, Stone, Sparke, Aldersey-Williams, The New Design Source Book, 1992, p.158) Discuss in relationship to the ‘innovation’ in household designs of the 1950’s, how do these designs compare to similar examples of today? Do designers today feel â€Å"compelled to improve on last years modelRead MoreAnalysis Of Matthew Arnold s Culture And Anarchy785 Words   |  4 Pagesterms that were discussed during the first half of this semester. Culture, hegemony and ideology must be part of any study of popular culture. With the evidence pulled from our readings, this essay will define these terms and insert them into the context of understanding popular culture as a whole. Culture: In Matthew Arnold’s â€Å"Culture and Anarchy,† there is little discussion about the word culture. Instead, he describes culture as striving for perfection in a world without it. Without a clearRead MoreThe Study Of Culture By Arnold, M., Raymond William And Attach Them With The Book1665 Words   |  7 PagesThe study of â€Å"culture† is one of the most important and relevant topics for today and even a long time ago. People have different views on culture, some mean literature, architecture, visual art, other claim word ‘ culture’ as a way of living, language or religion. Every epoch culture acquires new forms and impact on society. For instance, in the century of computer technology and opportunities to grasp new realities society is more likely to interact with science, figures and new outer limitsRead MoreEssay about Technology and Literacy1668 Words   |  7 Pages] What wonder if this historical process, a textual process, has wedded so many scholars to the conviction that these are â€Å"literary† works in the fullest modern sense of the term, composed by â€Å"authors† who must themselves have been â€Å"writers.† (20) However, Havelock concludes that Homer and Hesiod were not writers, at least not in the modern sense of the word. Instead, both give the Muse credit for their compositions because they â€Å"mediate[d] between the Muse, whoever she [was], and the audienceRead MorePersonal Views On Anthropology And Ethnography1445 Words   |  6 Pageslittle experience with other groups or peoples until I got older and began to travel. I love travelling, and, as I have visited numerous states, Canada, Mexico, the Bahamas, and Europe, my understanding has grown immensely. My love for history and culture has only expanded and it grew easier to see things without the moral outline I had when I was younger to compare against. Post-modernism, a cultural phenomenon occurring before my birth, set in motion a series of adjustments in cultural anthropologyRead More Definition Essay - The True Meaning of Hegemony585 Words   |  3 PagesHegemony - The True Meaning Hegemony was derived from the Greek word egemonia, meaning leader or ruler, often in the sense of a state other than his own (Williams 144).   Although the base of this definition remains true, the word has evolved to much more.   Hegemony is defined by Fontana Dictionary of Modern Thought as Political and economical control exercised by a dominant class, and its success in projecting its own way of seeing the world, human and social relationships as common

Strategic Planning and Google Free Essays

Google is able to achieve the perfect combination of Business, Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications, networks and security architecture that facilitate the flow of information throughout the organization. We will write a custom essay sample on Strategic Planning and Google or any similar topic only for you Order Now Google is able to balance all three aspects of the IS triangle and as a result has dominated the online search and advertising market. 1. How is Google’s mission statement related to its business strategy? Google’s primary goal is to organize the world’s information and make it universally accessible and useful (mission statement). Its Business Strategy is to create applications that provide value to wide variety to consumers. By creating these applications, Google is able to provide on-demand access to huge volumes of information to consumers. 2. How does Google’s information systems strategy support its business strategy? As part of its IS strategy Google has built an IT infrastructure that allows data sharing across the organization. Google also favors the use of open source software and internally developed tools to drive innovation and collaboration. Google also allows employees to choose applications according to their preferences and business needs. Google also implements network level security that allows users to maintain freedom of communication. 3. How does Google’s organizational strategy support its business strategy? Google has created a modern organization structure that encourages creative thinking instead of rigid corporate structures. Employees are encouraged to take a day from a week to explore their ideas. Google also tends to implement projects with definite goals and deadlines to ensure accountability and performance. Its work culture encourages risk taking and timely decision making. Google’s organizational strategy tends to concentrate on practical applications of its products instead of the traditional corporate focus on controlling costs. 4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response. In my opinion, among Porters three generic Strategies, Focus is more relevant to Google. Online advertising has remained as the prime target for Google’s products. With its Android mobile products Google has applied the concepts of Differentiation focus to set itself apart from its competitors. Google has steadily maintained its status as a powerhouse by focusing on mobile and online search and advertising. 5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created. Google was quick to realize that its leadership in online search engine market would come under intense fire from its competitors. Google has moved rapidly to develop and acquire emerging technology to constantly fill its pipeline with more exciting products. Google has become the largest mobile operating system vendor and has partnered with a large number of device makers to launch cutting-edge products. Google has focused on pushing the envelope on cloud based computing and in one of the leading vendors of cloud based applications and services. How to cite Strategic Planning and Google, Essay examples

Marketing Management of Nestle Company †Free Samples for Students

Question: Discuss about the Marketing Management Nestle Company. Answer: Introduction It is a company that engages in production and manufacture of food and non-alcoholic beverages that have zero calories content in them. The company is based in Vevey, Vaud, Switzerland. It had been formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1886 by brothers George and Charles Page (Alvarez, Pilbeam, Wilding, 2010). The company does provide drinks with different flavors just like the other sodas that are in the market. The main aim of these drinks according to the company is to meet the needs of the people who have decided to adopt healthy lifestyles so as to avoid the high-calorie content drinks to expand their lifetime. Nestles Company Mission Statement Each and every organization always has a mission that it has set that will enable it to fulfill the various targets. When the organization or company has established a mission, it will be able to work hard for it to accomplish the mission it has been able to set. The company has always set its mission that it always wants to meet for the benefit of its customers and for the company to be able to earn more profit and develop (Alvarez, Pilbeam, Wilding, 2010). The mission statement of the company is to ensure that it provides sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits (Albaum, Albaum, Duerr, 2008). The company is determined to make sure that it meet the various needs of their customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. Also, the companies aim at making a difference and guarantee the creation of value as a company(Day, 2011) . This is the major mission that the company is focusing on which it has always set that brings in the workers and the employers together for them to work towards achieving that set mission. Strengths and weaknesses The company has a significant strengths that enable it produce more drinks to the customers. The diet of the drink is in high demand making the organization to deliver more drinks. The other strength that the company has is that the team members have great entrepreneurial skills that make them interact with the consumers efficiently and thus gets to know their needs (Jankovic, 2012). One of the weaknesses that the company has is that the level of competition is very high in the beverages industry. This makes the organization face a challenge of producing and maintain zero calories soft drinks. The other threat the company is facing is from Coca-Cola and Pepsi Companies that are already well established in the market(Kapferer, 2012). The 5Cs of Nestle Company Competitors Companies such as Coca-Cola and Pepsi are the main competitors in the industry. The company is using different types of fruits to make the drinks of different flavors instead of the chemicals that are utilized by the various competitors to ensure that the beverages are calorie free (Meldrum, Ashbridge, SA, 2010). The organization is more concerned with the health of the consumers as they would want the customers to take in more natural contents rather than take the chemical content of the body. Risk Analysis of Nestle Company Every individual in his/her life always has to face a risk for them to be able to be successful. These risks always tend to make people to become more confident and also to be strong in the activities that they are carrying out. This also applies to the various organizations or companies that are operating on different types of products (Morschett, Schramm-Klein, Zentes, 2015). Various organizations face different risks that hinder them in the proper completion of their functions. The company also faces some risks that it is trying to manage. There are three major types of risks that the company faces; they include compliance, finance and also the competitive risk. Compliance risks require the organization to comply with the various rules and regulations that have been set by the government. The company has been able to curb it by ensuring that it meets the necessary laws as well as the regulations that apply to it. In financial risk, the organizations always have to spend on the various activities that they are carrying out so that it may be able to make its production successful (Ngetich, 2010). The company manages all the cash that flows in and out of it in an efficient manner to avoid the deficits in the company. In competitive risk, various organizations always face competition from the different companies that are operating from the same products or even different products. The organization has been using better strategies to compete better than the other organizations. Various policies have enabled the company know how to beat their competitors in different ways so that it may be able to be progress more than its other companies. Overview of Nestles Distribution Channels After each and every company has been able to produce its products and they are finished, the company will have to distribute its products to the customers. The company has managed to develop a proper channel that enables it to reach out to the customers who keep on buying from the company (Alvarez, Pilbeam, Wilding, 2010). collaborators The distribution used by the company is mostly indirect. The company at uses the intermediaries who are the wholesalers and the retailers respectively who sells the products to the various customers. After the manufacturing of the Nestle drinks, the company distributes them to the wholesalers who then sell them to the retailers. The retailers are the ones who usually get in touch with the customers one on one after they have received the products from the company, and they sell to them. The company offers refrigerators to all the retailers to ensure that they can sell cold drinks to the customers during summer and also to make the soft drinks into good condition without spoiling. Climate The climate of Nestle Company is usually influenced by the external environment. Some of the external environmental influences on the company include; the political issues such as instability in some of the countries it operates in; social issues like satisfying the customers; technological issues where the company has to adopt the latest technology in running of its operations; economic issues where the company may experience budgeting depending on where they operate from and finally the legal and environmental issues like the use of green resources and the legal requirements that the company must adhere to. Company The company uses the SWOT analysis framework to gauge its operations. Through the framework, the company is now able to align itself with the many opportunities that are available in the market while at the same time ensuring that its weaknesses are not exposed to any possible threats. Customer Analysis Nestle company focuses on delivering the best quality products to its customers around the world. The company conducts a customer analysis value to enable it identify what exactly their customers want and value. It does this by assessing its own performance against its main competitors in terms of attributes. Customers Each and every organization always has a target market that it would always want to impress. This is to make the company be able to earn more profit and to be able to develop well than the other companies and to compete well (Karunakaran, 2008). The company understands that there are different ages of individual, people coming from a different race, different education level and also have different financial status. This makes the company care for the people on how they will be able to purchase the beverage products. This makes the organization be able to bring in more customers to the organization as the company is more concern about the people and it does not choose which type of clients to serve (Kotler Armstrong, 2010). Therefore the organization does not have a primary target, but it targets all the people. Companys market competition In the business environment, competition plays a critical role because it has a direct effect on the ability of such an establishment to be successful or not in the market(Ludwig Nestle, 2008). The company has been experiencing competition from various companies like that also manufacture the non-alcoholic drinks and alcoholic beverages. The major competition that the company is facing is from Coke, Pepsi, and Gatorade (Kumar, Noida, Gangal, Singh, 2011). These companies have for a long time been producing non-alcoholic beverages to many people across the globe. Nestles Strategic Position The primary objective of Nestle Company is to ensure that it remains the leading diet beverage in the United States and across the world as a whole. The company has come up with a strategic position that aims at ensuring that the soft drinks are made with the high quality and healthy ingredients and also that the drinks are dietitian directed to make sure that they meet the health needs of the people (Mason Lalwani, 2008). Nestles Company target consumers are the people who are looking forward to taking healthy drinks and have zero calories content as they are more concern with their health to avoid any form of a disease. The market can be said to be strong because the United States as one of the developing countries has a high number of people who are obese. The company states that when an individual takes the non-alcoholic beverage, he/she is in a position to manage their weight. Sales Strategy The company has developed a strategy to sell its products. In the modern world, many people are engaging mostly with the media, both the youth and the old (Payaud, 2014). This has been an advantage to the company as it easily markets its products to the people. The organization uses the social media such as Facebook to build its brand. This tool has been useful to the company because many people in the modern society use the Internet and have accounts with social networks like Facebook and Twitter. This is a sale strategy that the organization does implement and reaches out to many customers. The company has people who monitor the activities on the social media platforms(Steel, 2010). They are responsible for responding to any inquiries that are raised through the social media platforms. The other strategy the company has been using is print media. The company uses this to enable the people who are not able to have the social media accounts that make them be informed of the products that the company is producing (Peck, Christopher, Clark, Payne, 2013). Strategic Financial Planning Techniques/context Each and every organization always has a financial plan that will enable it to be successful. The organization always has a better plan that makes it be able to manage its operation that it is being carried out. This is the plan that the company uses for it to perform its functions therefore enabling it to develop and also earn more profit and also to bring in more customers. Trends in the Non-Alcoholic Beverage Industry In the world today, the non-alcoholic beverage industries are producing more sugary drinks and juices to the customers as various people would go for them since they have the sugary content in them. Nestle Company is more concerned with the health of the people as the company is aware of the various diseases that are affecting the individuals in different regions across the globe (Shapiro, 2008). The company has come up with the various kinds of flavors so as to attract more customers(Smith, 2012). The beverages act as an excellent source of hydration; it enables the company to meet the needs of individuals who prefer these flavors instead of having plain water to drink(Rowley, 2002). Budgeting The company is using budgeting as its most basic form of analyzing its finances for a better strategic management. The company conducts its budget variance analysis so that it can know where the previous budgets were inaccurate and the reason for the inaccuracy. This helps the company to make the necessary changes where deemed possible especially that cause adverse budget outcomes (Karunakaran, 2008). Marketing Mix of the Company Pricing Analysis The company conducts a pricing analysis of its products. The company always projects the effects of increasing or decreasing the price of its products in the market. This helps the company to create better pricing strategies like selling at a low price hence generating higher volume sales or selling at higher prices that might result in low selling volume of the products (Kotler Armstrong, 2010). The analysis helps the company to be able to determine the effect of these strategies on its gross profits. Performance Analysis Performance analysis is very critical to the company especially when the company considers buying another company or shutting any of its branches. The company does review its performance in the market before it makes any decision. The management does not only seek to know its profitability performance, but it also looks at the financial effects on the whole of Nestls Company (Kapferer, 2012). This makes the company expand and have a better chance of having more customers buying from them Place Nestle Company understands very well the importance of distribution and placement of its non-alcoholic beverages as it is also part of its product mix. The company has put in place strategies to ensure that it positions and distributes its products where its potential customers can easily access them (Meldrum, Ashbridge, SA, 2010). The company deeply understands its customer through the business intelligence analytics of what its customers really need. Through the understanding of its clients, the company has now discovered the most effective distribution and positioning channels that will help it speak directly to its market. Some of the strategies the company employs include; exclusive, selective, intensive and franchising distribution. Promotion The company is well aware of the importance of promotion as one of the best components when it comes tomarketing of its products. Promotion has helped the company to boost its sales and additionally its brand recognition. Some of the elements of promotion include; public relations, sales promotion, sales organization and advertising (Peck, Christopher, Clark, Payne, 2013). The company has heavily invested in advertising through the use of social media platforms, print media, television advertisements and the internet advertisements. The company also uses public relations to promote its products. References Albaum, G.S., Albaum, G. and Duerr, E., 2008.International marketing and export management. Pearson Education. Alvarez, G., Pilbeam, C. and Wilding, R., 2010. Nestl Nespresso AAA sustainable quality program: an investigation into the governance dynamics in a multi-stakeholder supply chain network.Supply Chain Management: An International Journal,15(2), pp.165-182. Day, G.S., 2011. Closing themarketing capabilities gap.Journal of marketing,75(4), pp.183-195. Jankovic, M., 2012. 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