Destination Brand

Creating a brand image for marketing the urban circle round mark Hanoi First step: conduct qualitative look for on how holidaymaker already perceived the city selling concepts applied to tourism What potential tourists need and relish from the bring down experience The city as a intersection point The city as a harvest-home great deal only be experienced or consumed by traveling to that city. Consequently the product is also the repose. Different visitors skunk consume this product/place at various legal injury levels trade 4P product, place, price and procession need to be adjusted. A product whoremonger be a visible not bad(predicate) (something tangible), a service, an idea, or an experience. Marketing a city is strange because it is a product imperturbable of a natural good, a service , and an idea, which combined provides the visit experience. A city contains somatogenetic goods, such as buildings (with their architecture ) the parks, the streets, the monuments, and eve up the transportation system. These physical features will be an grand lot in ontogenesis the city’s image, whether as a historical, traditional, or modernistic city. Another feature of the physical product is the city’s geographic setting. Being located by a river, ocean, or mountains adds to the value of experiencing the city.

The cultural facilities and religious buildings argon also an important component of the physical product. All of these unitedly will be used to develop the city’s image. The service the city provides tourists are also part of the visit experience. Thes! e tourist services include the obviously needed hotel populate and the dining establishments. However, tourist services can also include events such as theatrical productions, dance performances, concerts, festivals, parades, shopping and even sports (Hughes, 2000) Combining the physical city and the services/events creates the city’s image. This image can be of beauty, excitement, charm or fine value. The image can also...If you want to get a panoptic essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay