Case Study

Case Analysis of Canadian bore Retailing donation 1 From the case we can exist the multi-channel retailing strategy of Canadian wearys aim is to provide customers an stentorian federal agency to search and purchase the products they need. And the Internet is very(prenominal) useful for doing business. And the companies who didnt live how to use the Internet to apportion their products will fall asleep the competition with their competitors. So how to move the product in multi-channel and get into more market address is an important goal of Canadian pall. But theres no need for Canadian Tire to create their make search system to reliever their business because it may bell too much. The purpose of Canadian Tire Retailing Online (CTROL) must(prenominal) be earning money. It is hard to claim that it is minus cannibalization or arbitrary increased shopping set up before Canadian Tire Corporation was going to sit down CTROL. The Canadian Tire has their advant ages that nine out of 10 Canadians already lived inwardly a 15 split seconds drive of a CTR store.(From Canadian Tire Multiple Channel Retailing, 2002, Ivey Management Service) It is easy for a customer to reach their retail store. So the customers amour in CTROL wont be too much. And as the name said a customer could not frame an occurrence online and pick it up at the local CTC store.

(From Canadian Tire Multiple Channel Retailing, 2002, Ivey Management Service) Online shopping brings more widget for customers. And the customers will not pay for the delivery fees if they already know they can get what they deprivation from a 15 min ute drive to a retail store. Online shopping! is only(prenominal) about 8% of the purchase activities. So it is not everybody know how to shop online oddly for the aged people CTROL wont work at all. So in some field of battle, the CTROL has the positive do but in some other area the CTROL has negative cannibalization effect. Part 2 Obviously, CTROL was very important to Canadian Tire because A content-based Web site was designed by CTROL and was launched in...If you want to get a full essay, order it on our website: BestEssayCheap.com

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