Tata Motors

A PROJECT REPORT ON MARKETING scheme OF TATA MOTORS (II) EXECUTIVE SUMMARY As India celebrates its 50 years of independence, the passenger railroad car intentness illustrious a centenary of its worldly concern in India in 1998. scorn this head start, the industry has never quite matched up to the performance of its counter part in other parts of the world. The all-pervasive atmosphere created by the governments indorse raj was primarily responsible for this situation. The heterogeneous layers of Acts sheltered the industry from remote competition and smothered the suppuration of the Indian automobile industry. Moreover, the industry was considered low priority as cars were cons idered to be an unaffordable luxury. Hence in the first part of the protrusion I have taken up the strategic sort out analysis of TELCO as this is one company whose indigenously manufactured cars like Tata mobile, Indica and effort have performed well on Indian Roads. In the trice part of the project I conducted a get hold of on the consumer perception about humble cars.

Firstly, I took three brands of slim cars; Zen, Indica and Santro for a comparative study of lilliputian car segment. afterwards I went through the wreak of filling the questionnaires, to know precisely what the customers of small ca rs perceived about their cars. A sample size! of lx respondents was taken. Sample unit was a customer who owned a small car. Secondary information from various sources like magazines, journals etc was withal collected. The findings showed that the consumers who owned small cars basically wanted hefty performance, after sales service of process and a car at their bud energize, a less dearly-won one. (III) on the whole the cars taken for the sample showed that the consumers perceived them...If you want to get a full essay, order it on our website: BestEssayCheap.com

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